Brand Strategy Proposal
Thank you for choosing ABX Studios for this brand strategy project. Welcome to your proposal!
Dear Annie,
We look forward to working with you!
During our meeting, we identified a number of key outcomes and deliverables needed to develop your private energy therapy practice as a profitable brand and business.
Our job is to accelerate success with clear identity systems and brand strategy. ABX Studios aims to equip you with the essential assets and tactics for future company growth efforts and activities.
In this proposal, we'll explore outcomes, services, scope, and timelines for your brand strategy project.
Target Outcomes & Impact
$100k+
20
Brand Positioning
Discovery & Research
Results require research. We'll carefully examine clients, competitors, and referral industries to strategically position your brand.
Competitive Advantage
Arguably the most crucial component to building a brand. We'll hone in on exactly how your brand poses and presents its distinct value.
Brand Messaging
The narrative behind the brand's existence and how exactly the brand communicates its value to the world.
Identity Design
Name & Personality
Brand personality traits serve as a reference point and guide for communication, visual style, and core values.
Visual Style
The colors, fonts, shapes, and styles associated with the brand identity. Used to guide future designs and collateral.
Logo Design
An iconic representation of the brand. Memorable, distinct, refined, and aligned with purpose.
Brand Experience
Setup & Security
We'll gather existing data and connect domains with secure SSL hosting and firewalls to prevent data breaches.
Website Build
We'll build the brand web experience completely in Webflow with any custom additions imaginable.
Mobile Experience
Over half of viewers will engage with your site on phones and tablets, making it crucial that we create a specifically designed mobile experience.
Bookings Integration
A custom integration for your to easily manage bookings on your website.
Member's
Content
Exclusive access pages with content for clients and members.
Brand Collateral
Business cards, email signature, and icons to showcase your brand.
Scope of Work
1. Brand Positioning
Through consultation with our team we will discover the core components of your business and brand model, including vision and goals. Then, we will conduct competitor research to understand opportunities within several markets.
By selecting a target demographic and market strategy, we will determine your brands differentiating value among competitors.
Our team will conduct a 2 hour messaging workshop with you to clarify mission, vision, values, and brand narrative. These key assets will empower communication of brand value to partners and customers.
2. Identity Design
Our team will workshop top personality attributes based on customer perception and internal brand values. Then we'll conduct brand naming exercises with high consideration for customer recognition and legal trademark strategy.
ABX Studios will translate everything from our discovery sessions into visual design language. Providing stylescapes, concept ideas, and determining the fundamental visual elements that make your brand distinct and identifiable.
After researching competitor logo styles and other brands that appeal to your target market, we'll begin crafting your logo. When we design logos, we don't stop until it's perfect. We'll showcase a broad selection of logo concepts to your team, and then hone in on one through revisions and development. This can take anywhere from 2-4 weeks of design and development on our end. Unlimited revisions.
3. Digital Experience Design
We'll take a look at pre-existing hosting, domains, and redirects for your site. We'll set up the most logical transition plan for your data, and connect your domain with secure hosting implemented with SSL. This is crucial for preventing breaches, data leaks, and optimizing site performance.
Once overall development is complete, we'll build custom integration pages for bookings, member exclusive content, and patient intake forms.
With a design direction in place, we can begin building the actual site for the web. This includes a total of 4-5 full pages optimized for both desktop and mobile viewing. Total development can take 4-5 weeks.
We'll equip your company with essential brand collateral designed based on the entire brand process. This includes icons, business cards, and an email signature. Additional brand collateral may be billed separately.
Final Deliverables
Your mobile-optimized, customizable, and strategically-designed website will not only be visually compelling, but will serve a valuable purpose in your growth strategy- generating clients, selling services, and providing portfolio items.
A package of the essential materials for your brand to flourish. Business card templates, email signature, and icons.
A collection of the essential brand identity files for your use. Includes all resources and materials designed during the Visual Identity Design phase.
Payment Plan
Timeline & Deliverables
Estimated Timeline: 3-4 months
Your deadlines are our finish lines. Our goal is to meet every milestone on time and exceed every expectation. The timelines contained within are purely estimates based on past work. We will work with you to develop more concrete deadlines during the project planning and discovery phase.
Approval & Agreements
Agreements Overview
Governs future transactions upon the agreement of terms reached between parties.
Defines project-specific activities, deliverables, and timelines for outlined services.
You may preview the proposal agreements by clicking the links above.
To accept the proposal, check your inbox for Docusign agreements sent by ABX Studios.