Brand Strategy
Design Proposal
Thank you for choosing ABX Studios for this strategic development project. Welcome to your proposal!
Hi Britt,
We look forward to working with you!
During our meeting, we identified a number of goals and needs necessary for the development of your personal artist brand.
Our job is to help you get the fundamentals of your brand in place for you to thrive in the future and meet your long-term goals.
In this proposal, we'll review the services determined for you project.
Brand Strategy Session
Beliefs & Values
Beliefs precede emotions and actions. By defining company beliefs and values we can craft a message and create a company culture.
Demographic Targeting
Orients the entire direction of the brand identity. We'll create user personas to empathize with our market and hone in on their wants and needs.
Brand Feel
A brand is a ultimately the way your clients feel about your company. Our goal is to intentionally craft that feeling.
Mission Statement
The mission statement sets the tone and approach to brand messaging and is based on company goals and beliefs.
Marketing Strategy
We'll select one of the four fundamental marketing strategies pertaining to your market, industry, and service to set you up for long-term growth.
Brand Naming
Choosing the proper name for your company or brand, setting you up for long-term growth.
Logo Mark Design
Logo Mark
The signature and face of your brand. Allows customers to recognize your brand culture and feeling.
Color Palette
Color design begins with emotions, then psychology, and then the palette. We'll provide you with the colors to use with a full set of guidelines.
Design Features
Shapes, layouts, stamps, icons, patterns, and frames to use throughout your brand.
Scope of Work
Brand Direction & Positioning
We'll start with what your company believes in, and how those beliefs can influence market decisions. We'll facilitate emotional deep dives into the desired future state for your clientele using custom user profiles. Then, we'll use this information to craft customer personas and a mission statement for your company. This is a 1.5 hour session with you, allowing us to have an intentional direction going forward.
* Can be completed in segments or all at once as a phase one discovery session
Logo Mark Design
After researching competitor logo styles and other brands that appeal to your target market, we'll begin crafting your logo. When we design logos, we don't stop until it's perfect. We'll showcase a broad selection of logo concepts to your team, and then hone in on one through revisions and development. This can take anywhere from 2-6 weeks of design and development on our end. Unlimited revisions.
* Sessions will completed in segments to allow space for revision and examination
Final Deliverables
We'll deliver a logo file package with variations of size, layout, color, and format for you to use for all future design needs.
A information sheet of the essential strategies to get your business ready for take off. This includes the brand strategy elements and some content ideas.
Total
The complete project investment for a successful launch.
Approval & Agreements
Agreements Overview
Defines project-specific activities, deliverables, and timelines for outlined services.
You may preview the proposal agreements by clicking the links above.
When you are ready to approve, please enter your name below and we will send you a link to sign the agreements.