We'll start with what your company believes in, and how those beliefs can influence market decisions. We'll facilitate emotional deep dives into the desired future state for your clientele using custom user profiles. Then, we'll use this information to craft a set of five core values for your company to tightly hold true to. This is a 1 hour session with you and your team, allowing us to start building strategy diagrams for reference going forward.

This is where the strategy begins. To be outcome oriented, we must be research & evidence based. After a session with you and your team on the history of you business activity, we'll put together a research and interview plan to understand your referral network, existing customer base, and future clientele. This is a 1 hour session with  two weeks of competitor research, client interviews, and market research.

This is leverage. We'll facilitate a collaborative brainstorm to get specific about the exact brand component(s) that your company will create leverage with. We'll hone in on how your company serves customer needs and identities in a radically different way. With this a selective competitive position in mind, we'll begin crafting the Brand Feel using word lists and research data. This will be a 1 hour session with up to five days of data organizing and strategy building.

We'll carefully craft your four-sentence mission statement that communicates what you believe, your value proposition, and your impact mission. Then, we'll strategically dial in on the personality in the voice of your brand and how it influences communication styles. This is a 1-2 hour session.

A brand needs a compelling tagline and memorable catch phrases to stick to the minds of people in the target market. We'll examine over 50 taglines and catch phrases and narrow down on the ones that resonate. We'll present our ideas and guidelines after a week of research during a 1 hour session with you and your team.

This is where we start to think for the long-term future. In a live session, we'll actively research keyword rankings and volumes to select your top 3. Then, we'll present a go-to-market approach for future growth and expansion. This will be a 1 hour session for covering our data.

The visual part we all look forward to. Our job is to translate your brand into a visual identity system that lasts. After carefully choosing a style direction, we'll make research-based color, type, and design choices for your ultimate stylescape. 2-3 weeks of design & up to 3 revision sessions as needed.

After researching competitor logo styles and other brands that appeal to your target market, we'll begin crafting your logo. When we design logos, we don't stop until it's perfect. We'll showcase a broad selection of logo concepts to your team, and then hone in on one through revisions and development. This can take anywhere from 2-6 weeks of design and development on our end. Unlimited revisions.

Before launching your company, we'll equip your team with essential brand collateral designed based on the entire brand process. This includes cards, flyers, posters, signs, brochures, and merchandise, tailored to your brand's needs. Additional brand collateral may be billed separately.