Brand Development Proposal
Thank you for choosing ABX Studios for this brand development project. Welcome to your proposal!
Hi Lobo Builders Team,
We look forward to working with you!
During our meetings, we identified a number of goals intentions for the future development of the Lobo brand and how to get there.
Our job is to implement seamless brand development that will play a key role in business decision making and propel Lobo's brand growth.
In this proposal, we'll explore outcomes, services, scope, and timelines for this brand development project.
Target Outcomes & Impact
$5M
4-8
Research & Analysis
Company Assessment
Document all currently held information on Lobo and its audience.
Team
Interviews
One-on-one interviews with the team to outline motives, values, perspectives, and culture.
Customer
Interviews
Personal incentivized interviews with you previous clients to measure demographic and psychographic info.
Competitor Research
We'll hone in on exactly how the brand poses and presents its unique value by researching and assessing competitors.
Opportunity Analysis
By mapping out our findings, we can strategically position the brand and spot opportunities for Lobo.
Target Personas
We'll create user personas to empathize with our market and hone in on their wants and needs.
Digital Update & SEO
Update Google Business
Updating address, photos, and any other important information.
Keyword Research & Selection
We'll do a live keyword research session to determine the 3 most lucrative keywords for Lobo.
On-Page SEO
Implementation of our three keywords all across the Lobo Builders Wordpress site.
Lobo QR Codes
A folder of useful QR codes for generating more leads and Google reviews.
Social Media Update
Updating profiles and posts to ensure consistency with Lobo's brand message.
Google Reviews Strategy
Direct support with gathering more of those 5-star reviews however possible.
Core Messaging
Defined Brand Values
ABX curates a specific workshop session to define the company's top 5 values.
Core Company Beliefs
We'll dive into the deeper perspectives behind Lobo including beliefs and purpose.
Storytelling Framework
The emotionally compelling narrative behind the role of Lobo in the clients life.
The Lobo One-Liner
Turn your whole crew into a world class marketing team by creating and implementing a powerful one-liner.
Brand Language
An arsenal of taglines catch phrases, and headers for Lobo to use across channels.
Guidelines
The Lobo message summarized on a simple pamphlet to train the team and tell the story.
Scope of Work
Phases & Processes
ABX Studios will coordinate and manage customer, competitor, and team interviews and research. We may utilize online research tools and surveys to capture a complete snapshot of the people who relate to the Lobo business. Company assessment will be completed in a 2-hour interview with the primary shareholders of the company prior to market research.
ABX Studios will update Google Business photos, address, and any other relevant information to improve online visibility. We will also plan a strategy for increasing number of high-rating google reviews with previous clients and network, this will include QR codes for Lobo to use in future communications. Our team will also assess all of Lobo's primary marketing and media channels and provide necessary updates on the platforms.
To improve Lobo Builders visibility on Google, we will implement basic on-page SEO. ABX Studios will host a live keyword research call where we will explore a variety of keywords based on everyones ideas and our research. After selecting keywords, our team will implement them throughout the website, LoboBuilders.com.
First we will work one-on-one with the founder(s) of Lobo Builders to break down and define the company's mission, vision, purpose, and core values. Then, we'll build a compelling narratives based on the core perspectives and beliefs Lobo has, and how they empower their customers. Finally, we'll integrate this messaging into a language, a one liner, and re-usable headers for marketing and communications.
Final Deliverables to Expect
Based on research about Lobo's ideal customer, we'll craft three fictional customer profiles that represent demographic, psychographic, and behavioral info about our target market. This may include past, present, and future personas. These personas will be delivered in a pdf to serve as a reference point for developing the future of Lobo's brand.
A folder of resources and materials designed and created during the Digital Update phase. This will include icons, QR Codes, key documents, and graphics used for updating digital profiles and information. These documents will serve as ongoing assets as Lobo grows.
A miniature booklet or trifold document covering the fully articulated Lobo message. This includes the company mission, vision, values, voice, beliefs, one-liner, and story. Training your team with this messaging information will turn your entire crew into a everlasting marketing department. Fully communicating the value that Lobo has to offer to the world.
An easy to use infographic summarizing the findings from our research. This may include market demands, trends, overlapping values, business opportunities, competitive advantages, and potential risks. A powerful tool for making business decisions as the company grows.
Payment Plan
Timeline & Deliverables
Estimated Timeline: 2-3 months
Your deadlines are our finish lines. Our goal is to meet every milestone on time and exceed every expectation. The timelines contained within are purely estimates based on past work. We will work with you to develop more concrete deadlines during the project planning and discovery phase.
Approval & Agreements
Agreements Overview
Governs future transactions upon the agreement of terms reached between parties.
Defines project-specific activities, deliverables, and timelines for outlined services.
You may preview the proposal agreements by clicking the links above. These documents have been sent via docusign as well.